Privacy Policy

Effective Date: January 15, 2026

Last Updated: January 15, 2026

Canyon Explorations (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, book or inquire about our experiences, communicate with us, or interact with our digital advertising.

1. Information We Collect

We collect personal information in the following ways:

Information You Provide to Us

You may voluntarily provide information such as:

  • Name
  • Email address
  • Phone number
  • Booking or inquiry details
  • Payment-related information (processed securely by third-party providers)
  • Any other information you choose to share when:
    • Making a reservation or inquiry
    • Completing a contact form
    • Signing up for emails or promotions
    • Communicating with our team

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Device and browser type
  • Operating system
  • Pages viewed, time spent, and referring URLs
  • Cookies and similar tracking technologies

Advertising and Analytics Data

We may receive aggregated, anonymized, or pseudonymized data from third-party platforms such as Google, Meta (Facebook/Instagram), TikTok, and similar services to understand website usage, measure advertising performance, and improve our marketing efforts.

We do not sell personal information for monetary consideration.

2. How We Use Information

We use the information we collect to:

  • Process bookings, inquiries, and customer requests
  • Communicate with you about tours, updates, or important information
  • Improve our website, services, and customer experience
  • Measure and optimize marketing and advertising performance
  • Personalize content and recommendations
  • Maintain safety, security, and fraud prevention
  • Comply with legal and regulatory obligationsNamIP address

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable core website functionality
  • Analyze traffic and visitor behavior
  • Deliver relevant advertising and measure effectiveness

Advertising and Analytics Data

You can manage cookie preferences through your browser settings or our cookie consent banner.

Where required by law (including GDPR and similar regulations), we obtain consent for non-essential cookies and honor opt-out preferences.

4. Use of AI and Automated Technologies

Canyon Explorations may use artificial intelligence (AI) tools in limited and responsible ways to support operations, including:

Permitted Uses

  • Marketing & Analytics: Understanding trends, optimizing advertising, and analyzing aggregated performance data
  • Content & Customer Support: Assisting with website content, FAQs, or chat-based customer support tools

Safeguards

  • AI systems are monitored and reviewed by humans
  • We do not use AI to make automated decisions that produce legal or similarly significant effects on individuals
  • Any personal data used in AI-supported systems is handled securely and in compliance with this Privacy Policy

5. Sharing of Information

We may share limited personal information with trusted third parties, including:

  • Booking, payment, and reservation platforms
  • Website hosting and email service providers
  • Advertising platforms (e.g., Google Ads, Meta Ads)
  • Analytics providers

These service providers are authorized to use personal information only as necessary to provide services on our behalf and are required to protect it.

We do not share personal information for unrelated third-party marketing purposes.

6. International Data Transfers

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions. Where required, we use appropriate safeguards such as standard contractual clauses or other lawful transfer mechanisms.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill booking, service, and communication purposes
  • Meet legal, accounting, or regulatory requirements
  • Resolve disputes and enforce agreements

8. Your Privacy Rights

Depending on your location, you may have rights under laws such as GDPR, CCPA/CPRA, and other U.S. state or international privacy laws. These rights may include the ability to:

  • Access personal information we hold about you
  • Correct or update inaccurate information
  • Request deletion of your personal information
  • Request a copy of your information
  • Opt out of certain data sharing or targeted advertising
  • Limit or object to certain data processing activities

To exercise your rights, please contact us using the information below.

9. “Do Not Sell or Share My Personal Information”

If you are a California resident, you may opt out of the “sale” or “sharing” of personal information as defined by the California CCPA/CPRA.
We provide a “Do Not Sell or Share My Personal Information” link in the footer of our website.
We also honor Global Privacy Control (GPC) signals where required by law.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our services are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

13. Contact Us

If you have any questions or would like to exercise your privacy rights, contact us at:

Canyon Explorations
rivertrips@canyonexplorations.com
800.654.0723
P.O. Box 310
Flagstaff, AZ 86002